Diamond launched her eponymous label in 2021

"After almost a decade selling clothes the traditional way through brick and mortar I decided to make the switch to becoming a brand during the pandemic. Designing my own line had been on the back burner for quite some time and the hustle and bustle of retail took me on a different path for a long time. The pandemic forced me to close my business and turn back on a path that made sense for my mental health and personal ambitions. I've been able to slowly create something meaningful not only for other people - but also for myself. I think the thing that was missing all along was my point of view. This line is truly a study of my own heart."